Monday, August 25, 2008

Social Networking Exploding With The Prior Unexplored


Social networking websites have never been at rest and have constantly innovated with the more resourceful than today ever since they have come into being. Today, the web is diversifying itself every moment.
Initially, the whole idea of these websites had revolved around catching up with your friends, following that came the networking of the vets and then the restricted networking of a class with particular interests.
So now, how can our political strategists stay away from such an apparent option that comes as a boon on the web.

Currently, senators like Barack Obama, Hillary Clinton, John McCain are egging effective, creative and political strategies in order to guard their political interests online.
These Presidential candidates are leaving no stone unturned to ensure the best of results from the masses and the best way to do it all is through the social networking sites that connect you to the masses of all different genre in an easy and a compact way.
This ideology was at first enkindled by Dean in 2004 for his presidential run. Visitors could comment on his campaigns, blogs and even donate money online, changing the entire way of campaigning. Ron Paul too, had generated an unbelievable amount of $ 6 million just in a day. And if you think that was big, Barrack Obama recently further upped the stakes in June, when he raised a record reckoning amount of $ 52 million of which $ 31 million were mere donations.

And its not solely for generation of funds that one can harnass the power of social media optimization, these social networking tools also played a vital role and helped Mike Huckabee aggregate 12000 volunteers for his social campaigning.

As famous saying goes, “Everything is fair in Love and War”. this medium can now also be used as taking potshots at each other, with McCain coming up with an ”Anti Barack Obama” ad on McCain Youtube channel indeed igniting the latter to launch a website called “Low Road Express” mocking McCain's reputation.

With all this happening on the E-Circuit, the tremendous potential of these social networking tools have been realized. , and the same can now be looked up as an empowering tool to mobilize the resources and the support at the grassroots and the very shift in the attitude from the traditional means of advertising via newspapers, TV channels to the web points out on the viability of the social networking on the web. It is now safe to say, that social networking has arrived in all walks of life.
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Thursday, August 21, 2008

Social networking : use it for your e-business


Social Networking websites, like facebook, digg, hi5, orkut, 12seconds, flickr, linkedIn, MySpace, Care2, Twitter and a lot more in coming have surfaced like a boon for any business. However, too much of everything is really detrinominal, even in the virtual world. With these supernumerary social networking websites, it becomes tedious to manage all the User IDs, email IDs and passwords for any business that is using all these websites for promotional activities or networking. Further, to ensure the privacy and security of all of these accounts, nobody sticks to a single password and User ID for every social networking site.Coming to the point, it's quite obvious that businesses are currently using social networks to do business networking, getting clients or building brand visibility. However, this leads us to one simple question. If I make accounts on all the popular websites that are existing in cyberspace and don't utilise even one of them properly, how is it going to benefit me. Some of us might go ahead and think on the 'something is better than nothing' approach. However, that is not how it works in the virtual world. Until and unless you do proper follow up of all your activities, chances are that your clients or prospective customers may end up feeling that your website, just like your activities, are just for attracting attention and don't hold any substance.

For instance, people may often misconstrue you for not replying back to their comments or being irresponsive to their add requests, giving an impression of low enthusiasm and carelessness that can cause you a great deal which can be a big turn down for your business. All this would nullify your previous efforts and time spent for all these activities.

To sum it all up, in order to derive benefit out of social networking communities, one needs to ensure that all the relevant updates are there on the account, comments or queries of the people you tried contacting are replied to on time, friend requests are being accepted promptly, and most importantly, you are taking a much interest in the other party's work as you want him to take in yours.

It is extremely important in the age of social networking for businesses to take up their initiatives seriously, since even one wrong move can ruin the efforts you have made over large period of time. I'm ending this post on this very note, clearly stating to all of you who are interested in, or are, using social networks to promote their businesses. Having thousands of contacts is of no use until you don't know what to do with them.
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Sunday, August 17, 2008

Social Networking Segmented



In my last post, I had talked about a new budding up concept on the web, that of “the social networking of the pets” which I kind of found weird yet cute that had really left me thinking “are pets luckier than humans?” Well, now in the coming is the social networking of the rich and famous. Yes !! You heard that right. With the entrance of a website called Spire into the fray, that prefers to call itself as the first hand social resource, giving you access to the knowledge, be it in regards of travel, champagnes & wines, elite ongoing cultural events, delicacies, wellness, best of hotels in the world and many more interests of the ultimate affluents, we might as well be looking at a whole new level of social networking.
One look at the website itself says it all! At first glance, you might mistake the website to be an out and out formal socialising platform (I'm not saying professional networking, but formal). However, once you do decide to go through the content posted on it, the line at the top states it as a clear hands-off for those who are not born with the silver spoon. The questions too, are typicxally high brow. One example I can see just right now in front of me starts off like A friend is looking for a villa to rent on an island in the carribean for a 40th bday celebration with friends... Whoa, whoever thought of posting that at an open platform?


While this is for sure a good idea in terms of providing the elite class with information that is relevant only to them, this is obviously some kind of a discrimination in the cyber world (Another time to say 'Whoever thought of that') Let's see how this shapes up in the near future.
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Friday, August 8, 2008

Are Pets luckier than humans?



First came the veterinary hospitals, then exclusive personalized pets' vets, followed by vet salons and special vet hotels where you can drop in your pets for the time you are holidaying, followed by vet matrimonies, now in the coming is social networking of the pets. I mean this entire scenario seems to be so absurd yet exciting, firming up my belief in the famous saying “Every dog Has Its Day.”Some of the websites like

Dogster
Catster.com
Hamsterster.com
Petster.com
Pawspot
Fuzzspot

have million of users registered with them and have been around since some time now. These websites let their users create attractive profiles for there pets, accommodating some very cute posing pics, tricks, hobbies, etc of their pets. And that's not all, pets even get to see the glimpses of other pets via the webcam feature(wow! I never thought that I could do that). Primarily, these websites allow dog owners to connect with each other so that, they can discuss and talk on common grounds and seek expert's advice for some of their queries in specific.. Frasnkly speaking, too much of this Dogsense is making me go bonkers ,guys. If such a trend continues, soon tomorrow we might even find Dog Political Parties coming up, which are being campaigned by their respective owners or the surname of the vetowner after his pet's name, or a proper theme marriage for them and also there can be a substantial market in the support of Dog Fashion Week!!!
Lucky Pets!!
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Friday, August 1, 2008

mobile social networking : Are you really game?

I recently came across an article on tmcnet that stated that mobile social networking is the next big thing after VoIP has also taken to the cellular platform. Fine, particularly after the desktop has almost shrunk to one's palm, thanks to PDAs. However, I have just one question... is browsing a social networking site on a 4X2 inch screen really as appealing as doing the same on a 17 inch one? What kind of an impact would reading one's scrap on orkut on such a reduced scale have on the end user? Particularly after he is accustomed to the desktop mode of social networking, would he be really willing to use the same interface on his mobile? I think not. While offering mobile social networking does have its advantages for the providers of these services (mind you, I'm talking about the likes of myspace, facebook, etc., not the telephony providers). Social networking today has definitely become the “in” thing with internet users of all age groups alike, thanks to their ease of use and various other benefits like traversing distances and meeting friends as well as using these websites to do professional networking (Yes, LinkdIn is the market leader, but nevertheless, casual networking sites are also eating up its share, bit by bit).

While on one hand we are feeling proud of technologies like WiFi, WiMax and the likes currently being used extensively, I personally feel that social networking is yet to be developed on a mobile platform. Taking reference from the article itself, Twitter has apparently become some kind of a leader in the mobile social networking platform. Websites like Next2Friends are also getting much attention due to their ability to 'FIND' one's friends. All in all, people are getting used to using their mobile handsets for various functionalities. But social networking still has a long way to go due to the many obstacles it has to face, not to mention anything about the security aspect which always exists. Maybe something like a converter that converts one's scraps,shouts,etc. into text messages would come in handy, but that would definitely steal the fun away. To sum it all up, there is still lot to be done before you can connect with peers around the world on your mobile phone via social networks, both at the mobile end as well as the social networking end.
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